The ultimate branding guide 2021

Products are never just products, right?

McDonald’s is more than a Burger. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses, Favicol is more than an Adhesive.

What is Brand?

The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. People often confuse logos, slogans, or other recognizable marks owned by companies with their brands. While these terms are often used interchangeably, they are distinct. The former are marketing tools that companies often use to promote and market their products and services. When used together, these tools create a brand identity.

A brand is considered to be one of the most valuable and important assets for a company. In fact, many companies are often referred to by their brand, which means they are often inseparable, becoming one and the same. Coca-Cola is a great example, where the popular soft drink became synonymous with the company itself. This means it carries a tremendous monetary value, affecting both the bottom line and, for public companies, shareholder value.

In the Next Lesson’s we are knowing more about brands.

Table of Contents:

  1. The Importance of branding
  2. Type of brands
  3. Branding terms to know
  4. Brand awareness
  5. Brand extension
  6. Brand identity
  7. Brand management
  8. Brand recognition
  9. Brand trust
  10. Brand valuation
  11. Brand equity
  12. Brand positioning
  13. Brand assets
  14. Brand promise
  15. Brand story
  16. How to create a brand
  17. Determine your target audience
  18. Establish your mission statement
  19. Define your values, features, and benefits
  20. Create your visual assets
  21. Find your brand voice
  22. Put your branding to work
  23. Treat your brand as a person

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